Just Do It!
Dream Career Podcast – Episode #11

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Guest Jerry Darnell, CEO of Jerry Darnell and Associates

You are well into the career change process. Online networking tools such as LinkedIn, Facebook and Twitter have created the opportunity to connect with almost anyone. Today we are going to focus on some of the ways these tools and other opportunities can get you to the finish line. To help with his expertise, we welcome Jerry Darnell to the show.

Jerry Darnell is CEO of Jerry Darnell and Associates and is co-author of the AMA Franchise Handbook. Jerry has a wealth of experience in the franchise industry and helped coin the term “Discovery Day”.

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Show Notes for Episode #11: Just Do It! Discovering a New Career with Jerry Darnell

1:25 Discovery Day is a big deal in the franchise industry, what were the reasons for creating it in the first place?

3:28 Over the past few months we have talked with many individuals about how to discover their career path. After some self discovery, some individuals may be making a significant career change after being in one industry for 15-20 years. What can these individuals do to best prepare them for a new industry?

1. Continue education.
2. Research the industry.
3. Contact people within the industry.
4. Find out where it is in terms of its brand recognition.
5. What is the future growth of that industry.
6. Is it a sustainable/dominant brand within the industry?

4:20 One of our previous guests, David McKinnon, says you have a “let’s get this done now” attitude. What would your advice be to someone taking the final steps into career change to “get this done?”

5:23 Can you talk about the importance of having a spouse or partner on board in support of a career change?

7:20 What are some techniques you can recommend for discussing career changes with your loved ones?

1. Talk honestly about your situation.
2. Use a profilng process to determine your (and your spouse’s) interests, strengths, and weaknesses.

8:42 How does your company help an individual find the right franchisor that matches up with their skills and personality traits?

9:55 What are some of the mistakes you see people making?

10:45 One of your taglines is “Helping franchisors and suppliers connect in a profitable way”— how do you flesh that out in the real world of franchisor-supplier relations?

12:01 How important are connections?

13:01 You’ve worked in several different industries. What has allowed you to make each of these transitions positive ones.

14:28 How are you using online media to further your network connections?

15:20 Is there a specific type of franchisor that you work with?

17:25 Show highlights:

1. Get a solid analysis of your skills and the industry they line up with.
2. Continually educate yourself as you go through the job you’re in and whatever process you find yourself in between jobs.
3. Sprinkle it all with a healthy dose of social media.

This is show 11 of 12 in our series on 12 Steps to Career Change. Subscribe to our show to go from contemplating your next career move, to making your next career move. The Dream Career Podcast is hosted by Craig Baerwaldt and Jeremy Dodd and sponsored by Service Brands International.

Connect with Jerry Darnell
Website: www.jerrydarnellandassociates.com/
Book: AMA Franchise Handbook
Facebook: www.facebook.com/jerry.darnell.948
Twitter: jdarnell1336
Phone: 270-365-6411