Dream Career Podcast – Episode #12
We have finally arrived at Step 12 in our 12 Steps to Career Change. To help you make that last step towards career change we are going to discuss continuing to build your network through online networking. More specifically, we are going to focus on using Linked In, the powerhouse of professional networking and to do that we welcome LinkedIn power broker, Wayne Breitbarth.
Wayne Breitbarth is CEO of Power Formula LLC and author of The Power Formula for LinkedIn Success: Kick Start Your Business, Brand and Job Search.
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Show Notes for Episode #12: Online Networking with Wayne Breitbarth
1:42 Why is LinkedIn so much more powerful than the other social networks when it comes to career networking?
3:17 How much time should people be spending on LinkedIn?
- 8-12 Hours Set-Up
- 1-2 Hours a Week – Maintenance
5:17 What’s the ROI of time spent on LinkedIn versus a networking event?
6:05 Is it really worth it to spend the money to upgrade to the paid account?
7:02 One of the biggest debates I have had with people regarding LinkedIn is whether or not to connect with people I don’t even know. What are your thoughts on this?
11:03 What are some of the key elements in a profile that you should keep an eye on?
12:01 What are some of the key elements in a profile that will help separate me from everyone else?
- Call to Action
14:22 Like all of the Social Networks, the rules and the way the tool works are constantly undergoing minor, or even sometimes large changes. With this in mind what should I do now to make sure that I don’t lose any of the precious information I have invested?
16:10 What’s the difference between endorsements and recommendations?
16:42 What should I be doing in the 1-2 hours or weekly “maintenance” in keeping up on LinkedIn?
- Clean out your inbox
- Customize your invite
- Invite people that you’ve met
- Check out who’s viewed your profile
- Monitor the most important groups related to your interests
19:11 This show focuses on helping people find their next career. Now a lot of times people go onto LinkedIn to be found. For our listeners do you have any tips to go find someone a target company?
- Use Advanced People Search function
- Follow companies that you’re interested in on their company pages
This is show 12 of 12 in our series on 12 Steps to Career Change. Subscribe to our show to go from contemplating your next career move, to making your next career move. The Dream Career Podcast is hosted by Craig Baerwaldt and Jeremy Dodd and sponsored by Service Brands International.
Connect with Wayne Breitbarth
Book: The Power Formula for LinkedIn Success: Kick Start Your Business, Brand and Job Search.